Orlando Informer: How a Theme Park Fan Built an Industry-Leading Brand

When it comes to theme park expertise, Orlando Informer stands as one of the most trusted names in the industry. What began as a simple vacation planning website has grown into a full-fledged community, offering exclusive events, discounted theme park tickets, hotel bookings, and, of course, incredible merch. At the heart of it all is Taylor, the owner and driving force behind Orlando Informer, who has been leading the brand since acquiring it in high school.

We sat down with Taylor to learn more about the company’s evolution, the role of merchandise in their brand, and why Real Thread has been a trusted partner for their custom apparel.

A Theme Park Passion Turned Business

Taylor's journey with Orlando Informer started as a contract position in high school, sparked by his love for theme parks. That passion quickly turned into something bigger when the previous owner announced he was shutting down the site. Seeing an opportunity to keep a valuable resource alive, Taylor took over and never looked back.

Today, Orlando Informer is more than just a vacation planning site—it’s a thriving community for theme park fans. The brand has expanded beyond its online presence to host large-scale events, sell theme park tickets, and even offer hotel packages.

The Power of Community-Driven Merchandise

One of the key elements that sets Orlando Informer apart is its ability to deeply engage its audience. From exclusive event experiences to interactive online forums, the company has built a loyal following that’s eager to be part of the brand—right down to what they wear.

Taylor shared how the evolution of their merchandise offerings happened organically:

"At first, we weren’t selling anything—just providing vacation planning information. Over time, as our events grew, so did the need for cohesive branding. That naturally extended into apparel. Now, we match our event themes with custom shirts, signage, and even accessories like fanny packs."

Orlando Informer’s audience has embraced the merch in a way that even surprised Taylor.

"People love the designs so much that we’ve even had fans get Orlando Informer tattoos! That kind of dedication is crazy, but it shows how much our community values what we create."

Why Real Thread?

With a strong focus on quality and customer experience, it was crucial for Orlando Informer to find the right apparel partner. Real Thread was a natural fit.

"We were referred to Real Thread by another customer, and once we saw the quality, we were hooked," Taylor explained. "We’ve tested other printers, but Real Thread stands out in terms of both service and product. The quality is simply better, and the customer experience is unmatched."

Orlando Informer relies on Real Thread for everything from event tees to staff polos, ensuring a cohesive and premium look across all apparel. They also utilize Real Thread’s fulfillment services, making it easy to offer online sales without handling the logistics themselves.

"Buying in bulk gives our customers a better experience, but fulfillment through Real Thread makes it even easier. Orders go out fast, and we don’t have to worry about packaging or shipping—it’s seamless."

What’s Next for Orlando Informer?

As the theme park industry continues to expand, so does Orlando Informer. With new Universal hotels opening and a brand-new theme park on the horizon, the company is excited for what’s ahead.

They’re also working on refining their booking experience, allowing customers to bundle tickets and hotel stays in one seamless transaction. While there are always top-secret projects in the works, one thing is certain—Orlando Informer will continue to evolve, and Real Thread will be there to help bring their brand to life through premium custom apparel.

Bring Your Brand to Life with Real Thread

Whether you’re building a thriving community like Orlando Informer or launching a one-time event, Real Thread can help you create high-quality, custom apparel that people actually want to wear. Let’s create something unforgettable together.